I build the parts of Shopifythat themes run out of.

I build Shopify stores that still hold up a year after launch. Most of my work starts where a theme runs out — custom sections, headless storefronts, and the awkward integrations nobody else wants to own.

I care more about what a store earns than how it photographs. A redesign that loads slower than the thing it replaced is not a redesign. I measure the work against checkout completion and page speed, and I will tell you when a feature is not worth its weight.

I work directly with founders, not through three layers of account management. That means you talk to the person writing the code, decisions happen in a day rather than a sprint, and nothing gets lost being relayed.