Services

06

What I actually dofor Shopify brands.

Six things, and each of them is work I do myself rather than coordinate. If what you need is not on this list, say so anyway — the honest answer is sometimes that you want a different person.

  1. 01

    Shopify Theme Development

    Custom sections and templates built so your team can arrange them without a developer. Usually starts with an audit of what you already have — extending a sound theme is cheaper than replacing it, and I have to justify a rebuild before recommending one.

  2. 02

    Headless Storefronts

    Hydrogen or Next.js in front of Shopify, for stores that have genuinely outgrown Liquid. Worth it when you need rendering control a theme cannot give; not worth it just to be modern, and I will say so.

  3. 03

    Shopify App Development

    Embedded admin apps for the workflow no existing app fits. Built inside Shopify where your team already works, rather than as one more dashboard and one more login to forget.

  4. 04

    Store Migrations

    WooCommerce, Magento or an older Shopify build moved across with the URL history intact. Redirects get mapped before a single template is written — it is the one part of a migration that cannot be fixed afterwards.

  5. 05

    Speed & Core Web Vitals

    Finding the weight that image compression never touches: unaudited apps, render-blocking scripts, hero images loading at four times the size they display. Measured before and after, on real devices.

  6. 06

    Integrations & Automation

    ERP, fulfilment, subscriptions and the connections between them — the plumbing that quietly costs a team hours a week until somebody wires it together properly.

Toolkit

Shopify

  • Liquid
  • Hydrogen
  • Storefront API
  • Admin API
  • Functions

Web

  • TypeScript
  • React
  • Next.js
  • Tailwind
  • Node

Data

  • PostgreSQL
  • Prisma
  • GraphQL
  • Redis

Craft

  • Figma
  • Git
  • Core Web Vitals
  • Playwright

Certifications

  • Certificate slot 1
  • Certificate slot 2
  • Certificate slot 3
  • Certificate slot 4
  • Certificate slot 5
  • Certificate slot 6

Platform depth

Shopify has four surfaces.I build on all of them.

Most developers who say they do Shopify mean themes. These are genuinely different skill sets, and knowing where a problem belongs is usually half of solving it.

  1. 01

    Storefront

    Themes and headless builds — custom sections a merchandiser can rearrange without a developer, or a Hydrogen front end when a theme genuinely runs out of room.

    • Liquid
    • Sections
    • Hydrogen
    • Oxygen
  2. 02

    Checkout

    The part most agencies leave alone. Extensions and Functions that change what buyers see and how discounts, shipping and validation actually behave.

    • Checkout Extensibility
    • Functions
    • Branding API
  3. 03

    Admin

    Embedded apps for the workflow no listing fits, built inside Shopify where the team already works rather than as one more dashboard to log into.

    • Embedded apps
    • App Bridge
    • Polaris
    • Admin API
  4. 04

    Data

    The modelling underneath: custom fields and objects that give a catalogue structure, and webhooks keeping the rest of the business in step with it.

    • Metafields
    • Metaobjects
    • GraphQL
    • Webhooks

Your questionsanswered.

Not sure which of these you need?

Describe the problem rather than the solution and I will tell you which of these it is — or that it is none of them.