Four thousand products, moved without losing one
- Client
- Fernweh
- Year
- 2025
- Role
- Migration & Build
Fernweh were on a WooCommerce install held together by eleven plugins. The catalogue was large, the URL history was long, and the search traffic was too valuable to gamble with — so the migration plan mattered more than the design did.
Scope of work
- Migration
- SEO
- Theme Development
- Plan
- Shopify
- Build
- Migration from WooCommerce
- Catalogue
- 4,000 SKUs, URLs preserved
- Apps
- 11 plugins replaced by 3
Redirects before pixels
Every old URL was mapped before a single template was written. It is unglamorous work and it is the only part of a migration that cannot be fixed afterwards — a rank you lose in week one takes months to earn back.